IPSE are a non-profit organisation responsible for educating and protecting self employed people in the UK. Each year they host a policy conference and they tasked us with creating a series of motion graphics animations to be shown at the event. The videos had to be bright, engaging and informative but they also needed to be versatile as they would go on to be a part of IPSE’s wider marketing strategy.
WHAT WE DID
We took the clear branding guidelines of IPSE and used these to create icons and characters. We combined these into storyboards in order to give them a clear idea of how the videos would play out on screen. With this approved, we were then able to take these characters and icons and put them into motion. The result was 3 motion graphic videos that had clear links between scenes and that left viewers with the kind of impression IPSE were looking for.